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India's UPI's Ascent on the International Stage

The dream of India becoming a global leader in payments through the Unified Payments Interface (UPI) is rapidly transforming into a tangible reality. In recent years, India has witnessed a remarkable surge in digital transactions, with UPI emerging as a revolutionary force in the financial landscape. This article delves into the strides made by India and perception of Indians on UPI.

India's young and tech-savvy population has played a very important role in the success of UPI. With the proliferation of smartphones and increasing internet penetration, even rural areas have become active participants in the digital payments revolution. According to the IAMAI Report, India will have 900 Million Active Internet Users by 2025. While in 2022, 71% of Urban India and 41% of Rural India was an Active Internet User.

With great efforts of the government of India UPI has crossed 10 Billion Transaction valued over ₹ 150 billion, as per NPCI report, exponentially growing.

Source : NPCI

The Fintech Boom in India owes much of its momentum to the Unified Payments Interface (UPI), serving as the quintessential catalyst for innovation in the country's financial technology landscape. UPI has not merely facilitated transactions but has sparked a surge in creative solutions and services within the fintech sector. The simplicity and accessibility of UPI have inspired a wave of startups and established financial institutions alike to develop innovative applications and services, ranging from digital wallets to smart budgeting tools. This vibrant ecosystem, nurtured by UPI's interoperability and seamless integration across diverse platforms, has not only transformed the way transactions occur but has positioned India at the forefront of financial technology innovation on the global stage.

*Downloads and Rating on Android Devices, Source : Play Store
App Name Rating* Downloads*
CRED: Credit Card Bills & More 4.4 1 Cr+
Paytm: Secure UPI Payments 4.6 50 Cr+
Google Pay: Secure UPI payment 4.4 100 Cr+
PhonePe UPI, Payment, Recharge 4.4 50 Cr+
BHIM – Making India Cashless 4.3 5 Cr+
MobiKwik- UPI, Bills, PayLater 4.4 5 Cr+
Freecharge 4.3 5 Cr+
Airtel thanks 4.2 10 Cr+
Payzapp – UPI & Bill Payments 4.6 10 Lakhs
BharatPe for Merchants 3.9 1 Cr+

Dhruv Research conducted an online survey to understand the usage and comfort with UPI payments. The study suggested that more than 75% of the respondents who use online payments, frequently use the UPI system in their daily lives and it turns out that the major reasons for the usage are convenience, faster transactions and reduced need for the cash.

Source : Online Survey of 600+ Indians

Source : Online Survey of 600+ Indians

As India's UPI gains prominence, it is attracting attention on the global stage. International financial institutions and governments are taking note of the efficiency and scalability of the UPI model. Collaborations with other countries to share expertise and export UPI technology are becoming plausible, positioning India as a global influencer in the fintech space. While the journey towards global payment leadership seems promising, challenges such as cybersecurity threats and regulatory complexities persist. In 2023, the Ministry of Finance reported 95,000+ fraud cases linked to UPI transactions.. The need for continuous innovation, robust security measures, and international collaboration will be crucial in sustaining and enhancing India's position in the global payments arena. According to the Annual Report of the Financial Intelligence Unit of India, There is a reduction of 69.9% in Counterfeit Currencies Reported from its peak in FY 2016-17.

Source : FIU, India

India's Unified Payments Interface (UPI) has witnessed an extraordinary evolution, many private and public companies have invested in UPI systems which lead to exponential growth, crossing 10 billion transactions worth over ₹ 150 billion, signifying its monumental impact on the country's financial ecosystem. This immense growth has brought UPI into the spotlight. Union Minister Ashwini Vaishnaw revealed that India has signed Memorandum of Understanding with 13 countries that are interested in adopting UPI, while Singapore has already completed its integration process.

While UPI has a high penetration in India, the dream of India becoming a global leader in payments through UPI is swiftly transcending the realm of imagination into a tangible reality. As UPI continues to redefine the contours of digital finance, India stands poised at the forefront of a revolution that not only transforms domestic transactions but also holds the promise of reshaping the future of global payments.

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References
Author
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Yash Jain

Associate
Project Management Office
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