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The rise of the Indian OTT Industry

As 2023 concludes and we enter into a new year, we explore the OTT space and feedback from viewers. India's OTT market is a battleground where domestic and international giants, including Netflix, Disney+ Hotstar, Amazon Prime Video, SonyLIV, and Jio Cinema, compete fiercely for market supremacy. The COVID-19 pandemic acted as a catalyst, propelling the growth of the OTT market as people sought entertainment during lockdowns. The OTT video market is projected to reach 528.9 million users by 2027.

Despite boasting 40+ OTT platforms, India's subscriber base stands at 53.1 million, indicating the untapped potential for further growth. The Indian OTT market is on a trajectory of rapid expansion, with a CAGR of 14.32% from 2023-27, outpacing the global growth rate of 8.4% in the OTT segment.


Ishita Agrawal

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